20 Best Places to Share Your Video for Maximum Reach

Saturn Motion video production can create high-quality video content for your social media marketing campaigns. To maximize engagement, visibility, and return on investment (ROI), you must strategically distribute your videos across multiple platforms. Here are 20 of the best places to post your videos, along with insights on how to optimize content for each. Contact us today!

1. Your Website

Hosting videos on your website enhances user experience, boosts SEO, and keeps visitors engaged longer. Embed promotional videos, tutorials, and customer testimonials on landing pages and product pages to improve conversion rates.

Optimization Tips:
  • Use a lightweight, fast-loading video player to prevent slowdowns.
  • Include an engaging thumbnail and clear call-to-action (CTA).
  • Optimize metadata and captions for search engines.

2. YouTube

YouTube is the second-largest search engine in the world and the most popular video-sharing platform. It offers massive exposure and monetization opportunities through YouTube Ads and memberships.

Optimization Tips:
  • Conduct keyword research and use SEO-friendly titles and descriptions.
  • Create engaging thumbnails and strong CTAs.
  • Add end screens and cards to encourage further engagement.

3. Facebook

With over 3 billion monthly active users, Facebook is a prime platform for video distribution. It supports live streaming, short clips, and long-form videos.

Optimization Tips:
  • Upload videos directly (instead of sharing YouTube links) for better reach.
  • Use Facebook Premiere to schedule and promote releases.
  • Engage with comments and use Facebook Ads for extended reach.

4. Instagram

Instagram is a visually driven platform ideal for short-form video content through Stories, Reels, and IGTV.

Optimization Tips:
  • Post engaging Reels with trending music and hashtags.
  • Add text overlays for silent viewing.
  • Use Instagram Live for direct audience engagement.

5. TikTok

TikTok’s algorithm favors engaging, creative, and entertaining content. Short-form videos can quickly go viral, offering significant brand exposure.

Optimization Tips:
  • Follow trends and use relevant hashtags.
  • Keep videos between 15-60 seconds for better engagement.
  • Leverage TikTok ads and influencer collaborations.

6. LinkedIn

LinkedIn is ideal for professional and industry-related video content, such as thought leadership, case studies, and company updates.

Optimization Tips:
  • Post native videos (avoid linking out to YouTube).
  • Keep videos concise and informative.
  • Add captions for silent viewers.

7. X (formerly Twitter)

Twitter’s fast-paced nature makes it a great place to post short, engaging videos that spark conversations.

Optimization Tips:
  • Keep videos under 2 minutes for higher retention.
  • Use relevant hashtags and mentions to increase visibility.
  • Pin important video tweets to the top of your profile.

8. Pinterest

Pinterest now supports video pins, allowing brands to showcase products and ideas visually.

Optimization Tips:
  • Use high-quality vertical videos.
  • Optimize the video description with keywords.
  • Link the video to your website or product page.

9. Snapchat

Snapchat is excellent for time-sensitive promotions and behind-the-scenes content.

Optimization Tips:
  • Keep videos short and engaging (5-10 seconds).
  • Use interactive features like stickers and polls.
  • Leverage Snapchat Ads for extended reach.

10. Reddit

Reddit communities (subreddits) can be an effective place to share niche content and drive discussions.

Optimization Tips:
  • Post in relevant subreddits to reach the right audience.
  • Engage with users in the comment section.
  • Follow subreddit rules to avoid being flagged as spam.

11. Medium

Adding video content to Medium articles enhances storytelling and improves engagement.

Optimization Tips:
  • Embed relevant videos within long-form articles.
  • Use video to complement written content.
  • Share the article across other platforms for extended reach.

12. Quora

Quora allows video answers, making it a great place to showcase expertise and direct traffic to your content.

Optimization Tips:
  • Provide valuable, insightful answers to relevant questions.
  • Use videos to supplement written explanations.
  • Include links to your website for additional information.

13. Email Newsletters

Including video in email campaigns can increase open rates and engagement.

Optimization Tips:
  • Use a compelling thumbnail and CTA.
  • Keep the email copy concise with a strong hook.
  • Ensure mobile-friendliness.

14. Vimeo

Vimeo offers a professional, ad-free platform for hosting high-quality videos.

Optimization Tips:
  • Use password-protected videos for exclusive content.
  • Customize the video player to match your brand.
  • Engage with the Vimeo community for more exposure.

15. Google My Business

Adding videos to your Google My Business profile helps local customers learn more about your brand.

Optimization Tips:
  • Showcase your products, services, and customer testimonials.
  • Keep videos under 30 seconds for optimal performance.
  • Use high-resolution clips for a professional look.

16. Yelp

Enhance your Yelp profile with video content that highlights your business.

Optimization Tips:
  • Show customer testimonials and behind-the-scenes content.
  • Keep videos brief and informative.
  • Ensure proper lighting and audio quality.

17. Amazon

If you sell products on Amazon, adding videos to listings helps customers make informed purchase decisions.

Optimization Tips:
  • Create detailed product demonstration videos.
  • Optimize video titles and descriptions with keywords.
  • Use high-quality visuals for a professional appearance.

18. SlideShare

SlideShare allows professionals to share presentations and videos, making it great for educational and corporate content.

Optimization Tips:
  • Upload high-quality, informative videos.
  • Include a CTA directing viewers to your website.
  • Share your SlideShare presentations across other platforms.

19. Industry-Specific Forums

Posting videos in niche forums helps you reach a highly targeted audience.

Optimization Tips:
  • Contribute valuable insights rather than direct promotions.
  • Engage with discussions and respond to comments.
  • Follow forum guidelines to maintain credibility.

20. Podcasts & Webinars

Sharing video content on podcast platforms and hosting webinars can establish authority in your industry.

Optimization Tips:
  • Record and repurpose webinar content into shorter clips.
  • Distribute across multiple podcast platforms.
  • Promote upcoming webinars on social media.
Conclusion

A successful video marketing strategy goes beyond creating compelling content—it requires strategic distribution across multiple platforms to maximize reach, engagement, and conversions. By leveraging the platforms above and tailoring content to fit each audience, you can ensure your videos receive the attention they deserve.