Why Video is Dominating Social Media in 2025

Video content has become the centerpiece of social media marketing—and for good reason. From TikTok to Instagram, short-form video continues to lead in engagement, ROI, and reach. If your brand isn’t leveraging video yet, now is the time to catch up.

Here’s a breakdown of the most important stats you need to know in 2025—and what they mean for your content strategy.

Key Social Media Video Stats

  • 89% of businesses now use video as a marketing tool in 2025.
  • Short-form video (under 60 seconds) delivers the highest ROI across platforms.
  • 81% of consumers want to see more short-form video from brands.
  • Smartphone viewing dominates, with 79% of users preferring to watch videos on mobile.
  • In 2024, people watched 17 hours of online video each week—and that number keeps rising.
  • 52 minutes per day is the average time spent watching social videos in the U.S.
  • On Instagram, Reels now account for 50% of user time spent on the platform.
  • 29% of users say they’re more likely to buy something they saw in a video on Instagram.

Platform-Specific Insights

  • TikTok: Best for 15–60 second vertical videos with high entertainment or trend value.
  • Instagram: Very short videos (under 15 seconds) work best, especially in Reels and Stories.
  • YouTube: Longer-form content still dominates here (60+ seconds), but Shorts are growing fast.
  • LinkedIn: Short, professional explainer videos get more engagement than plain text updates.

What This Means for Your Brand

  1. Create Fast, Snackable Content – Short videos are your secret weapon, especially on mobile. Keep them fun, informative, and to the point.
  2. Be Consistent and Test Everything – Regular posting and experimentation help you understand what your audience actually wants.
  3. Use Video in Every Part of Your Funnel – From brand awareness to product demos and testimonials, video works at every stage of your marketing journey.
  4. Don’t Be Afraid to Outsource – If you’re not comfortable shooting or editing video yourself, hire Saturn Motion to help bring your ideas to life.

Bonus Tip

Maximize the ROI of each video by repurposing it into clips, teasers, Reels, GIFs, and thumbnails. One video can fuel your entire content calendar when used wisely.

Looking for professional, high-quality video ads? Saturn Motion specializes in creating stunning video content that gets results. Contact us today to level up your real estate marketing!