The Best Times to Post on Instagram in 2025

Posting on Instagram at the right time is just as important as what you post. With algorithm-driven feeds and endless competition, your content needs strategic timing to reach your audience when they’re most active. Here’s everything you need to know about the best times to post on Instagram in 2025, based on the latest engagement data.

Best Times to Post (Global Averages)

  • Monday: 10 AM – 4 PM
  • Tuesday: 10 AM – 2 PM
  • Wednesday: 10 AM – 4 PM
  • Thursday: 10 AM – 3 PM
  • Friday: 11 AM & 2 PM
  • Saturday: 9 AM – 4 PM
  • Sunday: 10 AM – 12 PM & 3 PM

Best days to post: Monday through Thursday
Lowest engagement day: Saturday

Why Timing Matters

Instagram’s algorithm prioritizes content that receives early engagement. If you post during off-hours, even your best content could go unseen. Hitting the right time slot boosts visibility, interactions, and long-term growth.

Best Time to Post Reels

Reels follow similar patterns but tend to perform slightly better midweek:

  • Monday, Wednesday, Friday: 10 AM – 3 PM
  • General Reels Sweet Spot: Weekdays, 10 AM – 2 PM

Tip: Use trending audio and an attention-grabbing hook in the first 3 seconds to boost performance.

How to Find Your Optimal Time

Global data is helpful—but your audience may behave differently. Here’s how to fine-tune your strategy:

  1. Use Instagram Insights – Check when your followers are online.
  2. Test Posting Times – Rotate your schedule for a few weeks to track performance.
  3. Benchmark Trends – Layer your insights with platform-wide data for a hybrid strategy.

Extra Tips for Instagram Success

  • Be consistent: Post regularly to train the algorithm.
  • Use interactive features: Polls, quizzes, and stickers boost engagement on Stories.
  • Mix formats: Alternate between carousels, Reels, static posts, and Lives.
  • Engage early: Reply to comments and DMs within the first hour after posting.

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