Best Times to Post on TikTok in 2025
If you’re trying to grow your brand on TikTok, timing matters just as much as content. With over 2.6 billion monthly visits and a highly engaged Gen Z audience, posting at the right time can drastically boost your reach and engagement.
Best Times to Post on TikTok (Global Averages)
- Monday: 12 PM – 5 PM
- Tuesday: 5 PM
- Wednesday: 2 PM – 5 PM (Highest overall)
- Thursday: 3 PM – 5 PM
- Friday: 5 PM
- Saturday: 9 AM – 11 AM & 5 PM
- Sunday: 8 AM – 5 PM (Lower engagement overall)
Top Day to Post: Wednesday
Worst Day to Post: Sunday
Why Timing Matters on TikTok
TikTok’s algorithm favors fresh, relevant content—especially during peak activity hours. Posting during high-traffic times gives your content a better shot at landing on the For You Page (FYP), increasing your chances of going viral.
Key insights:
- Afternoon and early evening hours are prime time for most business profiles.
- Wednesday offers 4x more peak hours compared to Tuesday.
- Engagement tends to drop slightly over the weekend as users shift focus to offline activities.
How to Find Your Best Times
While these stats offer a strong starting point, TikTok performance varies by audience, industry, and niche. Here’s how to pinpoint your ideal posting schedule:
- Use TikTok Analytics – Track when your followers are most active.
- Test & Optimize – Try different time slots, then review video views and engagement rates.
- Stay Trend-Aware – Post when trends are hot—even if they fall outside the “best” times.
Pro Tips for Maximizing TikTok Engagement
- Schedule posts during top time blocks, especially midweek.
- Engage with comments quickly after posting—TikTok tracks early interaction.
- Use strong hooks in the first 3 seconds to keep viewers watching.
- Mix in trending audio and challenges to ride the wave of discovery.
Timing isn’t everything—but on TikTok, it can be the edge you need to get your content seen. Combine smart scheduling with creative storytelling, and you’ll start building momentum faster than ever.